Pancho Gonzalez tomonidan Settlements Integratsiyalashgan Kampaniya

Pancho Gonzalez tomonidan yaratilgan Settlements Integratsiyalashgan Kampaniya — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2020

Settlements Integratsiyalashgan Kampaniya

muallif: Pancho Gonzalez

Mijoz: Inbrax

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#103849 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Settlements Integratsiyalashgan Kampaniya haqida

Aholi punktlari butun dunyoda va ayniqsa Lotin Amerikasida haqiqatdir. Ushbu reklama dizayni boshqa yo'l bilan mablag' yig'ishga intiladi va buni oxir-oqibatda mavjud bo'lmagan filmni ishga tushirish orqali amalga oshiradi. Chipta olish uchun odamlar chiptalarini sotib olish uchun filmning veb-saytiga kirishlari kerak edi va ular film mavjud emasligini tushunib, pullarini fondga xayriya qilishlari mumkin edi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Settlements Integratsiyalashgan Kampaniya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Settlements Integratsiyalashgan Kampaniya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Settlements Integratsiyalashgan Kampaniya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
O'lchamlar va qadoqlash: Trailers, posters, digital ads and social media.
Teglar: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Ishlab chiqarish texnologiyasi: Integrated campaign across 5 countries in South America.
Dizayn muammosi: First online collecting campaign done by Techo Latam.
Tadqiqot: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Ilhom: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Loyiha muddati: Chile, Peru, Argentina, Brazil and Colombia.
Ish jarayoni: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patentlar: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Jamoa a'zolari: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Rasm mualliflari: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando