O and O Studio Ltd tomonidan Atelier Intimo Flagship Chakana Savdo Do'koni

O and O Studio Ltd tomonidan yaratilgan Atelier Intimo Flagship Chakana Savdo Do'koni — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushInterer· 2021

Atelier Intimo Flagship Chakana Savdo Do'koni

muallif: O and O Studio Ltd

Mijoz: O&O Studio

Interer toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Atelier Intimo Flagship Chakana Savdo Do'koni haqida

2020-yilda dunyomiz misli ko‘rilmagan virusga duchor bo‘ldi. O and O Studio tomonidan ishlab chiqilgan Atelier Intimo birinchi flagmani kuydirilgan Yerning qayta tug‘ilishi kontseptsiyasidan ilhomlanib, insoniyatga yangi umid baxsh etuvchi tabiatning shifobaxsh kuchi integratsiyasini nazarda tutadi. Tashrifchilarga shunday vaqt va makonda tasavvur qilish va xayolot qilish lahzalarini o'tkazish imkonini beruvchi dramatik makon yaratilgan bo'lsa-da, brendning haqiqiy xususiyatlarini to'liq namoyish etish uchun bir qator badiiy instalyatsiyalar ham yaratilgan. Flagship oddiy chakana savdo maydoni emas, bu Atelier Intimo ning chiqish bosqichidir.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Atelier Intimo Flagship Chakana Savdo Do'koni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Atelier Intimo Flagship Chakana Savdo Do'koni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Atelier Intimo Flagship Chakana Savdo Do'koni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
O'lchamlar va qadoqlash: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Teglar: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Ishlab chiqarish texnologiyasi: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Dizayn muammosi: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Tadqiqot: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Ilhom: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Loyiha muddati: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Ish jarayoni: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Jamoa a'zolari: Suzanne Li
Eric Chan
Katt Chung Yap
Rasm mualliflari: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo