Brava Design tomonidan yaratilgan Labelist Cosmetics Terini Parvarish Qilish Paketi — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.
BronzaQadoqlash· 2021
Labelist Cosmetics Terini Parvarish Qilish Paketi
muallif: Brava Design
Mijoz: Labelist Cosmetics
Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#111621 uchun mukofot holatini tasdiqlashDizayn
Labelist Cosmetics Terini Parvarish Qilish Paketi haqida
Labelist Cosmetics qadoqlash sohaning joriy tendentsiyalarini hisobga olgan holda ishlab chiqilgan. Mijozning e'tiborini jalb qilish uchun yumshoq, lekin juda yorqin ranglar ishlatilgan. Mahsulotning uchta darajasini farqlashga harakat qilindi: asosiy, ishlov berish va qadoqlash, rang va teginish orqali intensiv. Natijaga turli xil siyohlar, laklar, qog'oz turlari va pardozlarni qo'llash orqali erishildi.
Tan olinish
A' Design Award Bronza Mukofoti haqida
Labelist Cosmetics Terini Parvarish Qilish Paketi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Labelist Cosmetics Terini Parvarish Qilish Paketi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Labelist Cosmetics Terini Parvarish Qilish Paketi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
- O'lchamlar va qadoqlash
- 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information. - Teglar
- cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
- Ishlab chiqarish texnologiyasi
- 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
- Dizayn muammosi
- The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
- Tadqiqot
- In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
- Ilhom
- The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
- Loyiha muddati
- The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
- Ish jarayoni
- The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
- Jamoa a'zolari
- Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla - Rasm mualliflari
- Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder
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