Guangzhou Cheung Ying Design Co., Ltd. tomonidan Rosa Roxburghii Choy qadoqlash

Guangzhou Cheung Ying Design Co., Ltd. tomonidan yaratilgan Rosa Roxburghii Choy qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2021

Rosa Roxburghii Choy qadoqlash

muallif: Guangzhou Cheung Ying Design Co., Ltd.

Mijoz: Guangzhou Cheung Ying Design Co., Ltd.

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

28,750

Tasdiqlangan mukofot g'olibi

#111732 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Rosa Roxburghii Choy qadoqlash haqida

Rosa Roxburghii — bankadagi choy ichimligi uchun qadoqlash dizayni. Idish uzunligi 65 mm, kengligi 65 mm va balandligi 95 mm bo'lgan, sig'imi 245 ml bo'lgan alyuminiy bankadan iborat. Grafikada rosa roxburghii choy bog'ining xitoy uslubidagi illyustratsiyasi qo'llanilgan bo'lib, u ekishdan tortib materiallarni tanlashgacha bo'lgan e'tiborni aks ettiradi. An'anaviy xitoy elementlari va omad keltiruvchi qizil asosiy rang kompozitsiyani shakllantiradi. Qadoqlash mahsulotga aniq o'ziga xoslik berish hamda salomatlik, tabiiylik, hayotiylik va merosni ifodalash maqsadida yaratilgan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Rosa Roxburghii Choy qadoqlash A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Rosa Roxburghii Choy qadoqlash misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Rosa Roxburghii Choy qadoqlash kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
O'lchamlar va qadoqlash: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Teglar: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Ishlab chiqarish texnologiyasi: The design material is made of aluminum can.
Dizayn muammosi: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Tadqiqot: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Ilhom: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Loyiha muddati: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Ish jarayoni: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Jamoa a'zolari: Creative Director: Zhiji Dong
Designer: Lu Gu