Pufine Advertising Ltd. Co. tomonidan Liu Fangling Tuzlangan Turp Qadoqlash

Pufine Advertising Ltd. Co. tomonidan yaratilgan Liu Fangling Tuzlangan Turp Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2021

Liu Fangling Tuzlangan Turp Qadoqlash

muallif: Pufine Advertising Ltd. Co.

Mijoz: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

15,206

Tasdiqlangan mukofot g'olibi

#111775 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Liu Fangling Tuzlangan Turp Qadoqlash haqida

Liu Fangling — tuzlangan turp uchun sovg'a qutisi qadoqlash dizaynidir. Tashqi qutida ona va qizning tog'larda turp ekayotgan manzarasi tasvirlangan bo'lib, bu hikoya mahsulotni uni yetishtiruvchi odamlar bilan bog'laydi. Ichki quti turp shaklida bo'lib, turpning yerdan sug'urib olinadigan lahzasini eslatadi. Tashqi qadoqlama qog'ozdan tayyorlangan, shuning uchun u qayta ishlanishi va tabiiy ravishda parchalanishi mumkin. Har bir qism gigienik va tashish uchun qulay bo'lgan yengil alyuminiy fol konteynerida muhrlangan. Foydalanilgandan so'ng, turp shaklidagi quti mayda buyumlarni saqlash uchun ishlatilishi mumkin.

Tan olinish

A' Design Award Temir Mukofoti haqida

Liu Fangling Tuzlangan Turp Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Liu Fangling Tuzlangan Turp Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Liu Fangling Tuzlangan Turp Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
O'lchamlar va qadoqlash: 100 mlx6 pot; Outer box size: 350X140X65mm
Teglar: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Ishlab chiqarish texnologiyasi: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Dizayn muammosi: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Tadqiqot: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Ilhom: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Loyiha muddati: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Ish jarayoni: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Jamoa a'zolari: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai