Wen Liu tomonidan Zhanggong Times Asosiy funksiya: Alkogol mahsuloti qadoqlash dizayni

Wen Liu tomonidan yaratilgan Zhanggong Times Asosiy funksiya: Alkogol mahsuloti qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2021

Zhanggong Times Asosiy funksiya: Alkogol mahsuloti qadoqlash dizayni

muallif: Wen Liu

Mijoz: Jiangxi Zhanggong Liquor Co., Ltd

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

17,137

Tasdiqlangan mukofot g'olibi

#112289 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Zhanggong Times Asosiy funksiya: Alkogol mahsuloti qadoqlash dizayni haqida

Kitob matni: Zhanggong Times — Xitoyning Szyansi provinsiyasida ishlab chiqarilgan Baytszyu ichimligi uchun yaratilgan qadoqlash dizaynidir. Shisha bezakli pishirish usuli qo'llanilgan keramikadan tayyorlangan. Qutining old tomonida gofrirlangan qog'ozdan foydalanilgan bo'lib, asosiy logotip metall plastinka ustiga joylashtirilgan. Dizayn qizil madaniyatning tug'ilgan joyi sifatida tanilgan Ganchjou shahridan ilhomlangan. Qizil rang ramziy rang sifatida qo'llanilgan bo'lib, u yordamchi grafik elementlar bilan uyg'unlashtirilgan. Sokin illyustratsiyada Gan daryosi kabi mintaqaviy geografik va tarixiy unsurlar tasvirlangan. Qadoqning o'lchami 160 x 120 x 330 millimetrni tashkil etadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Zhanggong Times Asosiy funksiya: Alkogol mahsuloti qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Zhanggong Times Asosiy funksiya: Alkogol mahsuloti qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Zhanggong Times Asosiy funksiya: Alkogol mahsuloti qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
O'lchamlar va qadoqlash: 160mm*120mm*330mm
Teglar: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Ishlab chiqarish texnologiyasi: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Dizayn muammosi: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Tadqiqot: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Ilhom: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Loyiha muddati: The project started in May 2020 and finished in August 2020 in Shenzhen.
Ish jarayoni: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Jamoa a'zolari: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Rasm mualliflari: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.