Gabriela Maria Straka tomonidan Beer Culture 2020 Bozor Tadqiqoti Hisoboti

Gabriela Maria Straka tomonidan yaratilgan Beer Culture 2020 Bozor Tadqiqoti Hisoboti — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2021

Beer Culture 2020 Bozor Tadqiqoti Hisoboti

muallif: Gabriela Maria Straka

Mijoz: Brau Union Österreich AG

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Beer Culture 2020 Bozor Tadqiqoti Hisoboti haqida

Pivo Madaniyati 2020 - Avstriyadagi pivo madaniyati haqidagi bosma hisobot. Hisobotda mustaqil bozor tadqiqoti instituti tomonidan onlayn va telefon orqali intervyular asosida o'tkazilgan, 18 yosh va undan katta Avstriya aholisi orasida o'tkazilgan vakillik so'rovnomasining natijalari taqdim etilgan. Mavzular qatoriga pivo navlarining ahamiyati, ichish odatlari, barqaror pivo ishlab chiqarish, brendga sodiqlik va alkogolsiz mahsulotlar kiradi. Sodda grafika va belgilar raqamlarni oson tushuniladigan shaklda taqdim etadi. Hisobot 64 sahifadan iborat asosiy qism va to'rtta muqova sahifasini o'z ichiga oladi.

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A' Design Award Bronza Mukofoti haqida

Beer Culture 2020 Bozor Tadqiqoti Hisoboti A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Beer Culture 2020 Bozor Tadqiqoti Hisoboti yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Beer Culture 2020 Bozor Tadqiqoti Hisoboti ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
O'lchamlar va qadoqlash: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Teglar: beer culture report, beer culture, beer, market research, Austria
Ishlab chiqarish texnologiyasi: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Dizayn muammosi: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Tadqiqot: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Ilhom: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Loyiha muddati: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Ish jarayoni: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patentlar: Copyrights belong to Brau Union Österreich AG, 2020
Jamoa a'zolari: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Rasm mualliflari: Brau Union Österreich AG