Wen Liu, Bo Zheng and Weijie Kang tomonidan Mingluye Alkogolli ichimlik qadoqlash dizayni

Wen Liu, Bo Zheng and Weijie Kang tomonidan yaratilgan Mingluye Alkogolli ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2021

Mingluye Alkogolli ichimlik qadoqlash dizayni

muallif: Wen Liu, Bo Zheng and Weijie Kang

Mijoz: Anhui Mingguang Liquor Co., Ltd

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Mingluye Alkogolli ichimlik qadoqlash dizayni haqida

Kitob matni: Mingluye — asosan mosh donidan tayyorlanadigan an'anaviy xitoy spirtli ichimligi baytszyu uchun mo'ljallangan qadoqlash dizaynidir. Shisha shakli xitoy tibbiyotida ham qo'llaniladigan mosh donidan ilhomlangan. Shishadagi oq vertikal chiziqlar don murtagini eslatib, yangi hayotga ishora qiladi. Shisha korpusi mosh barglari, poyalari va mevalari naqshlari bilan bezatilgan, qopqog'i esa tabiiy tuproq teksturasiga ega. Tashqi quti bronzalash va bo'rtma bezaklar bilan ishlangan maxsus qog'ozdan tayyorlangan. Materiallardan foydalanishni cheklash maqsadida qadoqlash dizayni soddaligicha saqlab qolingan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Mingluye Alkogolli ichimlik qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Mingluye Alkogolli ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Mingluye Alkogolli ichimlik qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
O'lchamlar va qadoqlash: 130mm*100mm*280mm
Teglar: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Ishlab chiqarish texnologiyasi: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Dizayn muammosi: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Tadqiqot: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Ilhom: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Loyiha muddati: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Ish jarayoni: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Jamoa a'zolari: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang