Jimmy Chew tomonidan Sogurt With Love and All Things Good Muzlatilgan Yogurt Qadoqlash

Jimmy Chew tomonidan yaratilgan Sogurt With Love and All Things Good Muzlatilgan Yogurt Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2021

Sogurt With Love and All Things Good Muzlatilgan Yogurt Qadoqlash

muallif: Jimmy Chew

Mijoz: Sogurt

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Sogurt With Love and All Things Good Muzlatilgan Yogurt Qadoqlash haqida

Sogurt With Love and All Things Good — bu muzlatilgan yogurt muzqaymoq stakanlari uchun qadoqlash dizaynidir. Yorqin rang tuslari brendning yaqin, samimiy va nafis ovozini aks ettirish uchun qo'llanilgan. Bir-biriga qoplangan illyustratsiyalar har bir ta'mning asosiy ingredientlari uyg'unligini jonlantiradi. Tipografiya, ikonografiya va joylashuv mahsulot haqidagi ma'lumotni aniq taqdim etish va oson o'qishni ta'minlash uchun tartibga solingan. Oldingi qadoqlashdagi plastik qopqoq qog'oz qopqoq bilan almashtirilgan. Har bir stakan 125 millilitr sig'imga ega va kengligi 74 millimetrni tashkil qiladi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Sogurt With Love and All Things Good Muzlatilgan Yogurt Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Sogurt With Love and All Things Good Muzlatilgan Yogurt Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Sogurt With Love and All Things Good Muzlatilgan Yogurt Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
O'lchamlar va qadoqlash: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Teglar: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Ishlab chiqarish texnologiyasi: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Dizayn muammosi: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Tadqiqot: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Ilhom: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Loyiha muddati: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Ish jarayoni: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Jamoa a'zolari: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Rasm mualliflari: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.