Dmitry Kultygin tomonidan Solemici Packaging Primary Function: Go'sht mahsulotlari qadoqlari

Dmitry Kultygin tomonidan yaratilgan Solemici Packaging Primary Function: Go'sht mahsulotlari qadoqlari — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

Solemici Packaging Primary Function: Go'sht mahsulotlari qadoqlari

muallif: Dmitry Kultygin

Mijoz: Dmitry Kultygin

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Solemici Packaging Primary Function: Go'sht mahsulotlari qadoqlari haqida

Solemici — salyami va prosciutto kabi italyan go'sht noz-ne'matlari uchun mo'ljallangan qadoqlash dizayni. Dizayn mahsulotning ta'mini Uyg'onish davri san'atining durdona asarlari bilan taqqoslaydi. Asosiy qadoq marmar teksturasi bilan bosilgan plastik laganchadan iborat. Qog'oz sarlavha ofset bosma va oltin folga muhri yordamida ishlab chiqarilgan bo'lib, bu mahsulotning premium xususiyatini qo'llab-quvvatlaydi. Laganchaning balandligi 225 mm va kengligi 123 mm ni tashkil etadi. Yorqin ranglar va kontrastli tafsilotlar mahsulotning do'kon javonida ajralib turishiga yordam beradi. Dizayn shuningdek an'anaviy ishlab chiqarish usullariga bo'lgan hurmatni ham aks ettiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Solemici Packaging Primary Function: Go'sht mahsulotlari qadoqlari A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Solemici Packaging Primary Function: Go'sht mahsulotlari qadoqlari ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Solemici Packaging Primary Function: Go'sht mahsulotlari qadoqlari ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
O'lchamlar va qadoqlash: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Teglar: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Ishlab chiqarish texnologiyasi: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Dizayn muammosi: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Tadqiqot: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Ilhom: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Loyiha muddati: The project started in December 2020 in Moscow
Ish jarayoni: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Jamoa a'zolari: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin