Dennis Furniss tomonidan Doritos One Kiss One Donation Raqamli reklama kampaniyasi

Dennis Furniss tomonidan yaratilgan Doritos One Kiss One Donation Raqamli reklama kampaniyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinReklama· 2021

Doritos One Kiss One Donation Raqamli reklama kampaniyasi

muallif: Dennis Furniss

Mijoz: Doritos

Reklama toifasida A' Design Award Oltin Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Doritos One Kiss One Donation Raqamli reklama kampaniyasi haqida

One Kiss, One Donation — LGBTQ hamjamiyatini qo'llab-quvvatlash maqsadida Doritos uchun yaratilgan raqamli reklama kampaniyasidir. Kampaniya odamlarni do'stlari, oila a'zolari va yaqinlariga bo'sa berayotgan suratlarini ulashishga taklif qildi. Har bir ulashilgan bo'sa hamjamiyatga moliyaviy xayriya sifatida aylantirildi. Kampaniya televidenie, ijtimoiy tarmoqlar, onlayn kanallar va brend tadbirlari orqali olib borildi. U Meksika va Braziliyada ikki oy davomida faoliyat yuritdi hamda butun dunyodan javob va e'tirof oldi. Kampaniyaning maqsadi ijtimoiy masofa saqlash davrida odamlarni bir-biriga bog'lash edi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Doritos One Kiss One Donation Raqamli reklama kampaniyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Doritos One Kiss One Donation Raqamli reklama kampaniyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Doritos One Kiss One Donation Raqamli reklama kampaniyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
O'lchamlar va qadoqlash: Does not apply
Teglar: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Ishlab chiqarish texnologiyasi: We leveraged a marketing mix of TV, social media, online, branded activations.
Dizayn muammosi: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Tadqiqot: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Ilhom: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Loyiha muddati: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Ish jarayoni: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Jamoa a'zolari: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Rasm mualliflari: All images are property of PepsiCo International