Shawn Goh Chin Siang tomonidan The Taste of Heritage Eriydigan Qahva

Shawn Goh Chin Siang tomonidan yaratilgan The Taste of Heritage Eriydigan Qahva — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

The Taste of Heritage Eriydigan Qahva

muallif: Shawn Goh Chin Siang

Mijoz: Hai Soon Leong Sdn. Bhd

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

The Taste of Heritage Eriydigan Qahva haqida

Dizayn mijozning avloddan-avlodga o'tadigan oilaviy biznesidan ilhomlangan. Ta'mni saqlash va o'ziga etkazish maqsadida "Meros ta'mi" mahsuloti ishlab chiqarildi. Shuningdek, u Malayziya turizmining ramzi bo‘lib xizmat qiladi, shuning uchun dizayner madaniy merosni asrab-avaylash, mijozning g‘oyalarini o‘zida mujassamlashtirgan, ko‘proq odamlarga Malayziya madaniyati va madaniyatini tushunishi uchun dizaynga turli etnik guruhlarning uzoq yillik madaniyatlarini birlashtirgan konsepsiyasini ishlab chiqdi. Malayziya san'ati haqida g'ayratli bo'ling.

Tan olinish

A' Design Award Kumush Mukofoti haqida

The Taste of Heritage Eriydigan Qahva A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. The Taste of Heritage Eriydigan Qahva ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. The Taste of Heritage Eriydigan Qahva ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
O'lchamlar va qadoqlash: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Teglar: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Ishlab chiqarish texnologiyasi: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Dizayn muammosi: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Tadqiqot: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Ilhom: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Loyiha muddati: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Ish jarayoni: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patentlar: -
Jamoa a'zolari: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Rasm mualliflari: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.