Blackandgold Shanghai tomonidan Plant Selected O'simlik Asosidagi Ichimlik Qadoqlash Dizayni

Blackandgold Shanghai tomonidan yaratilgan Plant Selected O'simlik Asosidagi Ichimlik Qadoqlash Dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Plant Selected O'simlik Asosidagi Ichimlik Qadoqlash Dizayni

muallif: Blackandgold Shanghai

Mijoz: Yili Group

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

12,706

Tasdiqlangan mukofot g'olibi

#126422 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Plant Selected O'simlik Asosidagi Ichimlik Qadoqlash Dizayni haqida

Plant Selected — o'simlik asosidagi ichimlik uchun qadoqlash dizaynidir. Shisha PET materialidan tayyorlangan va matoviy plyonka bilan qoplangan bo'lib, kengligi 60 mm, chuqurligi 60 mm va balandligi 177 mm ni tashkil qiladi. Dizayn skandinaviyacha uslubdan ilhomlangan minimalistik yondashuvga ega bo'lib, keng oq bo'shliq maydonidan foydalanadi. Asosiy afzallik — har 100 millilitrga 6 gramm oqsil — aniq ko'rsatilgan. Ko'plab o'simlik asosidagi ichimliklar tarkibiy qismlar va mahsulot tasvirlarini ko'rsatuvchi bezakli grafikalardan foydalanadi. Plant Selected'ning sokin dizayni tokchada ajralib turishga va ichimlikni vegan ozuqa sifatida taqdim etishga qaratilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Plant Selected O'simlik Asosidagi Ichimlik Qadoqlash Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Plant Selected O'simlik Asosidagi Ichimlik Qadoqlash Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Plant Selected O'simlik Asosidagi Ichimlik Qadoqlash Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
O'lchamlar va qadoqlash: Width 60 mm x Depth 60 mm x Height 177 mm
Teglar: Packaging, Plant-based Beverage, Soy milk, China, Minimalism
Ishlab chiqarish texnologiyasi: PET bottle covered with Matte film
Dizayn muammosi: Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
Tadqiqot: To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
Ilhom: The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
Loyiha muddati: In 2019, the project started in September and finished in January, 2020
Ish jarayoni: Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
Jamoa a'zolari: Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Rasm mualliflari: All photos and video credits to blackandgold Shanghai, 2021.