Yuchen Han tomonidan Zhen Hao E Itlar uchun oziq-ovqat qadoqlash

Yuchen Han tomonidan yaratilgan Zhen Hao E Itlar uchun oziq-ovqat qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Zhen Hao E Itlar uchun oziq-ovqat qadoqlash

muallif: Yuchen Han

Mijoz: Ningbo Xuanmengzhi Trading Company Ltd.

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#126938 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Zhen Hao E Itlar uchun oziq-ovqat qadoqlash haqida

Zhen Hao E — itlar uchun oziq-ovqat va gazaklar uchun qadoqlash seriyasidir. Dizayn xitoy madaniyatiga asoslanib, itlarni turli davrlarning qadimiy imperatorlari sifatida tasvirlaydi. Xitoyda it egalari ko'pincha o'z uy hayvonlariga xizmat qiluvchi amaldorlar sifatida tasvirlanadi, va bu g'oya illyustratsiyalarning shaklini belgilaydi. Multfilm it obrazlari o'lcham guruhini bildiradi, kichik itlarni o'rta va katta itlardan ajratib turadi. Turli ranglar it ozig'ini gazaklardan ajratib beradi, shunday qilib assortimentni tushunish oson bo'ladi. Qayta ishlangan qog'oz, gofrirovka qog'ozi va alyuminiy folga qoplar ishlatilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Zhen Hao E Itlar uchun oziq-ovqat qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Zhen Hao E Itlar uchun oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Zhen Hao E Itlar uchun oziq-ovqat qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
O'lchamlar va qadoqlash: 28.5*21cm
20*30cm
20*36cm
23*40cm
Teglar: Dog food, Oriental style, Package Design, Cartoon Dog
Ishlab chiqarish texnologiyasi: Recycled paper, corrugated paper, aluminium foil bag.
Dizayn muammosi: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Tadqiqot: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Ilhom: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Loyiha muddati: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Ish jarayoni: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.