Tiger Pan tomonidan Shuanghui Rebrand Kolbasa qadoqlash

Tiger Pan tomonidan yaratilgan Shuanghui Rebrand Kolbasa qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Shuanghui Rebrand Kolbasa qadoqlash

muallif: Tiger Pan

Mijoz: Shuanghui Group

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#130897 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Shuanghui Rebrand Kolbasa qadoqlash haqida

Shuanghui Rebrand — Xitoyda sotiladigan qaynatilgan jambon mahsuloti uchun qadoqlash dizaynidir. Qayta dizayn asl brend elementlarini saqlab qolgan holda, pikselli tasvirlarni geometrik grafikalar bilan almashtiradi, shunda qadoqni uzoqdan ham tanib olish mumkin. Mahsulotning turli burchaklardan va turli kombinatsiyalarda olingan ko'rinishlari yumaloqlangan shakllarga soddalashtirilgan. Uchta yorqin rang guruhi turli xil ta'mlarni bir-biridan ajratib turadi. Aniq ma'lumot tuzilishi va yagona seriya tizimi xaridorlarga kerakli mahsulotni tezda topishga yordam beradi. Yangi brend yozuvi yumshoq yoy shaklini kuzatadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Shuanghui Rebrand Kolbasa qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Shuanghui Rebrand Kolbasa qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Shuanghui Rebrand Kolbasa qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
O'lchamlar va qadoqlash: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Teglar: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Ishlab chiqarish texnologiyasi: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Dizayn muammosi: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Tadqiqot: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Ilhom: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Loyiha muddati: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Ish jarayoni: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Jamoa a'zolari: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Rasm mualliflari: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu