Plus Collaboratives tomonidan Insecta Iridesse Primary Function: Bosma sotuv katalogi

Plus Collaboratives tomonidan yaratilgan Insecta Iridesse Primary Function: Bosma sotuv katalogi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2022

Insecta Iridesse Primary Function: Bosma sotuv katalogi

muallif: Plus Collaboratives

Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#131277 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Insecta Iridesse Primary Function: Bosma sotuv katalogi haqida

Insecta Iridesse metall bosma effektlarini namoyish etish uchun yaratilgan bosma sotuv katalogidir. Katalog standart rang namunalarini xayoliy noyob hasharotlar turlarini hujjatlashtiruvchi uydirma tadqiqotchining kundaligi bilan almashtiradi. Bilaguzuklar, marjonlar, soch bezaklari, sirg‘alar va broshkalarni o‘z ichiga olgan o‘ttizta qimmatbaho toshga o‘xshash zargarlik buyumlari deyarli butunlay qog‘ozdan tayyorlangan hamda maxsus oltin, kumush va oq ranglar bilan bosilgan. Folio qoplamali va qoplamasiz qog‘ozga bosilgan buklangan xaritalar, chiptalar, gazeta qirqimlari va sertifikatlarni o‘z ichiga oladi. Tomoshabinlar har bir bosma effektni yaqindan ko‘zdan kechirishga taklif etiladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Insecta Iridesse Primary Function: Bosma sotuv katalogi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Insecta Iridesse Primary Function: Bosma sotuv katalogi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Insecta Iridesse Primary Function: Bosma sotuv katalogi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
O'lchamlar va qadoqlash: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Teglar: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Ishlab chiqarish texnologiyasi: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Dizayn muammosi: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Tadqiqot: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Ilhom: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Loyiha muddati: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Ish jarayoni: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Jamoa a'zolari: PLUS Collaboratives
Rasm mualliflari: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.