Viktoriia Korytina tomonidan Kind Tea is a Charitable Project Choy qadoqlash

Viktoriia Korytina tomonidan yaratilgan Kind Tea is a Charitable Project Choy qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Kind Tea is a Charitable Project Choy qadoqlash

muallif: Viktoriia Korytina

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#131733 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Kind Tea is a Charitable Project Choy qadoqlash haqida

Kind Tea — xayriya loyihasi doirasida sotiladigan tabiiy choylar assortimenti uchun yaratilgan qadoqlash dizaynidir. Choyni Dyushen mushak distrofiyasi tashxisi qo'yilgan ikki bola tayyorlaydi, sotuvdan tushgan mablag' esa ularning reabilitatsiyasi uchun yig'iladi. Qadoqda bolalik quvonchini aks ettiruvchi rang-barang xarakter tasvirlangan. Uchta ta'm uchta rang sxemasi bilan belgilangan, shu tufayli har bir turni osongina tanib olish mumkin. Har bir ta'mning qishki versiyasi ham mavjud. Format — 100x180 millimetrlik yorliqqa ega 50 grammli paket ko'rinishida. Ishlab chiqarish va yig'ish jarayoni sodda va tejamkor bo'lishi ta'minlangan, chunki bolalar qadoqlarni o'zlari tayyorlashadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Kind Tea is a Charitable Project Choy qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Kind Tea is a Charitable Project Choy qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Kind Tea is a Charitable Project Choy qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
O'lchamlar va qadoqlash: Format: Sachet with label

50 g

100 mm x 180 mm
Teglar: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Ishlab chiqarish texnologiyasi: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Dizayn muammosi: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Tadqiqot: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ilhom: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Loyiha muddati: We joined the project in January 2021 and the guys still work for now
Ish jarayoni: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patentlar: No information
Jamoa a'zolari: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Rasm mualliflari: This project was made by our in-house team of Wishnia agency.