Tsingtao Brewery Culture Media Co., Ltd. tomonidan Tsingtao Beer Pivo uchun sovg'a qutisi qadoqlash

Tsingtao Brewery Culture Media Co., Ltd. tomonidan yaratilgan Tsingtao Beer Pivo uchun sovg'a qutisi qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Tsingtao Beer Pivo uchun sovg'a qutisi qadoqlash

muallif: Tsingtao Brewery Culture Media Co., Ltd.

Mijoz: Tsingtao Brewery Culture Media Co.,Ltd.

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

27,650

Tasdiqlangan mukofot g'olibi

#132955 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tsingtao Beer Pivo uchun sovg'a qutisi qadoqlash haqida

Tsingtao Beer — bu brendning 120 yilligiga bag'ishlangan sovg'a qutisi qadog'i. Dizayn uchta klassik Pilsner pivosini o'z ichiga oladi va Qingdao shahrining o'ziga xos me'morchiligiga asoslangan. Illyustratsiya mahalliy diqqatga sazovor joylarni brend madaniyati bilan uyg'unlashtirib, brend va mintaqaviy madaniyat o'rtasidagi bog'liqlikni ko'rsatadi. Tashqi quti ikki tomonga ochiladi, bu harakat pivo tarkibiy qismlaridan biri bo'lgan xmel gulining ochilishidan ilhomlangan. Sovg'a qutisi ochilganda pivolar namoyon bo'ladi. Maxsus qog'oz qo'llanilgan, ishlab chiqarish esa UV bosma, issiq bosma va relyefli naqsh berishni o'z ichiga oladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Tsingtao Beer Pivo uchun sovg'a qutisi qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Tsingtao Beer Pivo uchun sovg'a qutisi qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Tsingtao Beer Pivo uchun sovg'a qutisi qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
O'lchamlar va qadoqlash: Width 276mm x Depth 90mm x Height 286mm
Teglar: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Ishlab chiqarish texnologiyasi: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Dizayn muammosi: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Tadqiqot: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Ilhom: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Loyiha muddati: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Ish jarayoni: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Jamoa a'zolari: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu