Heng Luo tomonidan Xi Jiu Hanmi Spirtli ichimlik qadoqlash dizayni

Heng Luo tomonidan yaratilgan Xi Jiu Hanmi Spirtli ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2022

Xi Jiu Hanmi Spirtli ichimlik qadoqlash dizayni

muallif: Heng Luo

Mijoz: Laboratory and Hopeful

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Xi Jiu Hanmi Spirtli ichimlik qadoqlash dizayni haqida

Xi Jiu Hanmi — xitoy spirtli ichimligi uchun yaratilgan qadoqlash dizayni. Shishada odatiy dumaloq shakl o'rniga sakkiz qirrali tuzilma qo'llanilgan. Qopqoq shakli Xan sulolasi saroy minorasidan ilhomlangan, shisha tanasi esa Shuang Mao nefrit taqinchog'iga ishora qiladi. Shisha yelkasida to'rt muqaddas hayvon — moviy ajdaho, oq yo'lbars, qirmizi qush va qora toshbaqa tasvirlari joylashgan. Shisha yuqori sifatli mat purkalgan shishadan tayyorlangan. Quti qora, oltin va to'q qizil ranglarda bo'rttirma naqsh va issiq bosma (hot stamping) usulida bezatilgan. Ushbu dizayn Xan sulolasi saroy madaniyatini aks ettiradi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Xi Jiu Hanmi Spirtli ichimlik qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Xi Jiu Hanmi Spirtli ichimlik qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Xi Jiu Hanmi Spirtli ichimlik qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
O'lchamlar va qadoqlash: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Teglar: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Ishlab chiqarish texnologiyasi: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Dizayn muammosi: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Tadqiqot: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Ilhom: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Loyiha muddati: The project started in September 2020 in Jingdezhen and finished.
Ish jarayoni: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Jamoa a'zolari: Luo Heng