Blackandgold Shanghai tomonidan Nongfu Spring Mix Primary Function: Sut choyi qadoqlashi

Blackandgold Shanghai tomonidan yaratilgan Nongfu Spring Mix Primary Function: Sut choyi qadoqlashi — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Nongfu Spring Mix Primary Function: Sut choyi qadoqlashi

muallif: Blackandgold Shanghai

Mijoz: Nongfu Spring Co. Ltd.

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Nongfu Spring Mix Primary Function: Sut choyi qadoqlashi haqida

Book Text: Nongfu Spring Mix — onlayn do'konlar orqali sotiladigan sut choyi uchun yaratilgan cheklangan sovg'a qutisidir. Quti Xitoyning Yo'lbars yilini nishonlash uchun qizil yo'lbars yuzi shaklida ishlangan. Yo'lbarsning ko'zlari ichki qadoqdan olingan girdob shakllari bilan almashtirilgan bo'lib, ular haqiqiy sut va choyning aralashishiga ishora qiladi. Quti qo'lda ushlanganda, iste'molchining qo'llari yo'lbars yuzi ustida joylashadi, bu esa o'ynoqi o'zaro ta'sir hosil qiladi. Konsepsiya yo'lbarsni urish haqidagi mashhur xitoy bolalar qo'shig'iga asoslangan. Quti yaltiroq laminatlangan qog'ozdan tayyorlangan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Nongfu Spring Mix Primary Function: Sut choyi qadoqlashi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Nongfu Spring Mix Primary Function: Sut choyi qadoqlashi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Nongfu Spring Mix Primary Function: Sut choyi qadoqlashi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: 2022 is tear of the tiger in China. During Chinese new year, most of products are turning red and have new year greetings or traditional patterns on packaging. It is the safest and acceptable way to do it but lacks surprise and creativity. As e-commerce exclusive packaging, the business goal is to attract young consumers and create a buzz on social media, so the team breaks the conventional design language and use a dramatic way to establish the link between packaging and the year of tiger. The idea is based on a well-known Chinese nursery rhyme which is easier to be remembered and spread among consumers. The product feature is also well combined with tiger. This limited gift box is unique on market.
O'lchamlar va qadoqlash: Width 213mm x Depth 141 mm x Height 169mm
Teglar: packaging, milk tea, China, e-commerce, tiger, Chinese new year
Ishlab chiqarish texnologiyasi: The box is made of paper with gloss lamination
Dizayn muammosi: The main challenge is to find the link between products and tiger. The combination between the word "da" and tiger forms a Chinese nursery rhyme "beat the tiger". This nursery rhyme is well-known in China, and it has the potential to create a buzz in market.
Tadqiqot: Based on personal experience and desk research on Chinese new year packaging design, the team found out the basic design principles of packaging such as red and gold, blessing copy, traditional pattern, etc. However, unlike dairy or alcohol that are usually purchased for gifting when visiting relatives and friends, milk tea is often purchased for pleasing themselves. Instead of using conventional elements, it is possible to make the packaging fun and unique, which can bring humour and creativity to consumers.
Ilhom: The essence of this brand is "mix". In Chinese, it means "da". For the brand, "da" is the process of mixing real milk and tea together, but the most common meaning of "da" is "beat". It happened that one catchy Chinese nursery rhyme "beat the tiger" includes brand name "da" and Chinese new year zodiac "tiger", so it becomes the inspiration of the design. The whirl is the brand equity taken from the inner pack which communicates the technique behind. In addition, the whirl is often used for expressing dizziness. In order to fit the happy occasion, the packaging is the red tiger face, while its eyes are replaced with whirls. When consumers hold this gift box, it looks like they are beating the tiger. It provides celebration atmosphere, fun and interactivity to consumers.
Loyiha muddati: The project started in Oct, 2021 and the product will be launched in Feb, 2022.
Ish jarayoni: The overall design of the box is based on tiger head to express that it is the packaging created for the year of tiger. The eyes of the tiger are replaced by whirl. When consumers are holding the box, their fists are right above the tiger, which can create the interaction between consumers and packaging. Compared with traditional Chinese new year packaging, this packaging is fun and outstanding.
Jamoa a'zolari: Creative Director: Yang LI
Designer: Jinpei ZHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Rasm mualliflari: All photos credits to blackandgold Shanghai, 2022.