Luo Heng tomonidan Guizhou Moutai Maoyuan Jiu Primary Function: Aroqli ichimlik qadoqlashi

Luo Heng tomonidan yaratilgan Guizhou Moutai Maoyuan Jiu Primary Function: Aroqli ichimlik qadoqlashi — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Guizhou Moutai Maoyuan Jiu Primary Function: Aroqli ichimlik qadoqlashi

muallif: Luo Heng

Mijoz: Laboratory and Hopeful

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Guizhou Moutai Maoyuan Jiu Primary Function: Aroqli ichimlik qadoqlashi haqida

Book Text: Guizhou Moutai Maoyuan Jiu — bu xitoy aroqli ichimligi uchun qadoqlash dizayni. Shisha qumpurkash jarayoni va bo'rtma pushti-oltin logotip bilan tayyorlangan. Bo'yin qismi metall purkash jarayoni bilan pardozlangan, qopqoqning ustki qismi esa taqlidiy shisha bilan bo'rttirilgan. Tashqi quti issiq bosma va bo'rtma naqsh usullaridan foydalanadi. To'q yashil va oltin ranglar asosiy rang sxemasini tashkil qiladi. To'lqinli naqshlar ishlab chiqarishda foydalaniladigan Chishui daryosini ifodalaydi, qopqoqdagi uchayotgan ma'buda va bo'yindagi qarag'ay novdalari bilan turna esa an'anaviy xitoy motivlariga amal qiladi.

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A' Design Award Kumush Mukofoti haqida

Guizhou Moutai Maoyuan Jiu Primary Function: Aroqli ichimlik qadoqlashi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Guizhou Moutai Maoyuan Jiu Primary Function: Aroqli ichimlik qadoqlashi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Guizhou Moutai Maoyuan Jiu Primary Function: Aroqli ichimlik qadoqlashi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
O'lchamlar va qadoqlash: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Teglar: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Ishlab chiqarish texnologiyasi: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Dizayn muammosi: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Tadqiqot: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Ilhom: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Loyiha muddati: The project started in November 2019 in Jiangxi and finished.
Ish jarayoni: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Jamoa a'zolari: Luo Heng
Rasm mualliflari: Luo Heng