Luo Heng tomonidan Wuliang Image Birlamchi vazifa: Alkogolli ichimlik qadoqlash dizayni

Luo Heng tomonidan yaratilgan Wuliang Image Birlamchi vazifa: Alkogolli ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Wuliang Image Birlamchi vazifa: Alkogolli ichimlik qadoqlash dizayni

muallif: Luo Heng

Mijoz: Laboratory and Hopeful

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Wuliang Image Birlamchi vazifa: Alkogolli ichimlik qadoqlash dizayni haqida

Wuliang Image — bu Xitoy Baijiu brendi uchun yaratilgan alkogolli ichimlik qadoqlash dizayni. Shishaning shakli Min sulolasining Oy shishasidan ilhomlangan bo'lib, uning dumaloq tanasi to'lin oyni va qayta birlashish g'oyasini eslatadi. Egri chiziqlar va suv to'lqinlari naqshlari shishani ipakdek o'rab oladi. Shisha tanasi qumli ishlov berilgan bo'lib, bo'rttirma pushti oltin logotipga ega, shishaning ustki qismida esa mat metall elektroqoplama jarayoni qo'llanilgan. Quti bo'rttirma metall va issiq bosma bilan bezatilgan matlashtirilgan oltin akrildan tayyorlangan. Yarim shaffof sirt teksturasi barqaror va qulay ushlashni ta'minlaydi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Wuliang Image Birlamchi vazifa: Alkogolli ichimlik qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Wuliang Image Birlamchi vazifa: Alkogolli ichimlik qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Wuliang Image Birlamchi vazifa: Alkogolli ichimlik qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
O'lchamlar va qadoqlash: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Teglar: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Ishlab chiqarish texnologiyasi: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Dizayn muammosi: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Tadqiqot: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Ilhom: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Loyiha muddati: The project started in September 2021 in Torino and finished.
Ish jarayoni: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Jamoa a'zolari: Luo Heng
Rasm mualliflari: Luo Heng