Blackandgold Shanghai tomonidan Plant Selected Ichimlik qadoqlash

Blackandgold Shanghai tomonidan yaratilgan Plant Selected Ichimlik qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Plant Selected Ichimlik qadoqlash

muallif: Blackandgold Shanghai

Mijoz: Yili Group

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#134253 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Plant Selected Ichimlik qadoqlash haqida

Plant Selected — bu o'simlik asosidagi ichimliklar liniyasi uchun qadoqlash dizaynidir. Idish sifatida matoviy plyonka bilan qoplangan PET shisha ishlatilgan bo'lib, uning kengligi 60 mm, chuqurligi 60 mm va balandligi 177 mm ni tashkil etadi. Soya ichimligi uchun yashil rang, suli ichimligi uchun esa ko'k rang qo'llanilgan. Mahsulot nomi katta grafiti uslubidagi ingliz shriftida yozilgan bo'lib, harflar ichiga oltin rangdagi soya loviyalari va suli donalari singdirilgan. To'liq rangli fon peshtaxtada kuchli rang blokini hosil qiladi. Mahsulot afzalliklari iste'molchilarni xabardor qilish maqsadida pastki qismga joylashtirilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Plant Selected Ichimlik qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Plant Selected Ichimlik qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Plant Selected Ichimlik qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
O'lchamlar va qadoqlash: Width 60 mm x Depth 60 mm x Height 177 mm
Teglar: Packaging, plant-based Beverage, plant milk, China
Ishlab chiqarish texnologiyasi: PET bottle covered with Matte film
Dizayn muammosi: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Tadqiqot: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Ilhom: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Loyiha muddati: The project started in September, 2020 and the product is launched in March, 2021
Ish jarayoni: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patentlar: All photos and video credits to blackandgold Shanghai, 2022.
Jamoa a'zolari: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN