PepsiCo Design and Innovation tomonidan Lay's Smiles Campaign Oziq-ovqat qadoqlash

PepsiCo Design and Innovation tomonidan yaratilgan Lay's Smiles Campaign Oziq-ovqat qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Lay's Smiles Campaign Oziq-ovqat qadoqlash

muallif: PepsiCo Design and Innovation

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Lay's Smiles Campaign Oziq-ovqat qadoqlash haqida

Lay's Smiles kampaniyasi Rossiyada chiqarilgan oziq-ovqat qadoqlash dizaynidir. Har bir qadoqning asosiy vizual elementi katta jilmayib turgan yuzdir. Qadoqlash Lay's brendining o'rnatilgan vizual uslubini va mahsulot ta'mini bildiruvchi rang belgilarini saqlab qoladi. Best Buddies jamg'armasining Do'stlik dasturiga ko'rsatilgan yordam ham qadoqda aks ettirilgan. Sotib olingan har bir qadoqdan bir rubl shu dasturga xayriya qilinadi. Maqsad ijobiy xabarni yetkazish va brendni maqsadli hamda ma'noli brend sifatida namoyon etishdir.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Lay's Smiles Campaign Oziq-ovqat qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lay's Smiles Campaign Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lay's Smiles Campaign Oziq-ovqat qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Ilhom: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

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