Guangzhou Cheung Ying Design Co. Ltd. tomonidan Hocan Healthy Korporativ identifikatsiya

Guangzhou Cheung Ying Design Co. Ltd. tomonidan yaratilgan Hocan Healthy Korporativ identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2022

Hocan Healthy Korporativ identifikatsiya

muallif: Guangzhou Cheung Ying Design Co. Ltd.

Mijoz: Guangzhou Cheung Ying Design Co., Ltd.

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Hocan Healthy Korporativ identifikatsiya haqida

Hocan Healthy — vodorod va kislorod sog'liqni saqlash texnologiyalari mahsulotlari brendi uchun yaratilgan korporativ identifikatsiya. Logotip vodorod molekulasini oddiy doiraga qisqartiradi. Musbat va manfiy shakllar suv va vodorod o'rtasidagi o'zgarishni ko'rsatadi hamda brendning faoliyat sohasini ifodalaydi. Asosiy rang sifatida texnologik ko'k rang uch o'lchamli modellashtirish bilan birgalikda qo'llanilgan. Logotip turli materiallar va jarayonlar bo'ylab ikki o'lchamli va uch o'lchamli shakllar o'rtasida harakatlana oladi, shu bilan birga tanib bo'ladigan bo'lib qoladi. Vizual tizim bosma va raqamli media uchun vektor formatida yaratilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Hocan Healthy Korporativ identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hocan Healthy Korporativ identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hocan Healthy Korporativ identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
O'lchamlar va qadoqlash: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Teglar: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Ishlab chiqarish texnologiyasi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Dizayn muammosi: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Tadqiqot: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Ilhom: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Loyiha muddati: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Ish jarayoni: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Jamoa a'zolari: Creative Director: Zhiji Dong
Designer: Lu Gu