Sxdesign tomonidan Jing Yin Li Brend Identifikatsiyasi Dizayni

Sxdesign tomonidan yaratilgan Jing Yin Li Brend Identifikatsiyasi Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2022

Jing Yin Li Brend Identifikatsiyasi Dizayni

muallif: Sxdesign

Mijoz: Jing Yin Li

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#137545 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Jing Yin Li Brend Identifikatsiyasi Dizayni haqida

Jing Yin Li — Xitoy bozori uchun kiyimlarni tozalash va parvarish qilish brendi uchun ishlab chiqilgan brend identifikatsiyasi hisoblanadi. Logotip oddiy geometrik shakllardan, ya'ni kvadratlar va chorak doiralardan tashkil topgan bo'lib, ular to'rt qatorda joylashtirilgan. Ushbu qatorlardan uchtasi brend nomining bosh harflari bo'lgan J, Y va L harflarini hosil qiladi. Shakllar ishonchlilik va mustahkamlikni ifodalash uchun barqaror va simmetrik tartibda joylashtirilgan. Brendning rangi qizil va binafsha ranglar o'rtasida muvozanatlangan bo'lib, an'anaviy Xitoy farforini va qizil sandal daraxtidan yasalgan mebelni eslatadi. Logotip 6 dan 12 millimetrgacha bo'lgan minimal o'lchamda ham o'qilishi mumkin bo'lib qoladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Jing Yin Li Brend Identifikatsiyasi Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Jing Yin Li Brend Identifikatsiyasi Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Jing Yin Li Brend Identifikatsiyasi Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
O'lchamlar va qadoqlash: Minimum size of logo: 6mmx12mm
Teglar: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Ishlab chiqarish texnologiyasi: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Dizayn muammosi: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Tadqiqot: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Ilhom: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Loyiha muddati: July to November, 2021, at Beijing, Shenzhen
Ish jarayoni: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patentlar: Sxdesign
Jamoa a'zolari: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Rasm mualliflari: Sxdesign