Wolkendieb Design Agency tomonidan Koch's Meerrettich Rebrending

Wolkendieb Design Agency tomonidan yaratilgan Koch's Meerrettich Rebrending — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Koch's Meerrettich Rebrending

muallif: Wolkendieb Design Agency

Mijoz: KOCHS Meerrettich & Feinkost GmbH

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#140491 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Koch's Meerrettich Rebrending haqida

Ildizlarga qaytish shiori hozirda oziq-ovqat sanoatini zabt etmoqda. Horseradishni o'z ichiga olgan qadimgi ildiz sabzavotlari hozirda juda mashhur. Brendni javonlarda jonlantirish uchun Wolkendieb Kochs brendining o'ziga xosligi va qadoqlash portfelini qayta ishga tushirdi. Logotip yanada jasur va ko'rinadigan bo'lishi uchun modernizatsiya qilindi. Yangi dizayn qayta ishlanmagan tabiiy ingredientlarni va qo'shimchalar va konservantlarsiz toza retseptlarni tasvirlashga qaratilgan. Daladan to'g'ridan-to'g'ri iste'molchiga: to'g'ridan-to'g'ri, sodda va mehr bilan tayyorlangan!

Tan olinish

A' Design Award Kumush Mukofoti haqida

Koch's Meerrettich Rebrending A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Koch's Meerrettich Rebrending ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Koch's Meerrettich Rebrending ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
O'lchamlar va qadoqlash: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Teglar: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Ishlab chiqarish texnologiyasi: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Dizayn muammosi: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Tadqiqot: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Ilhom: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Loyiha muddati: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Ish jarayoni: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Jamoa a'zolari: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen