Izabela Jurczyk tomonidan Bethru Asosiy funksiya: Tozalash vositasi qadoqlash dizayni

Izabela Jurczyk tomonidan yaratilgan Bethru Asosiy funksiya: Tozalash vositasi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Bethru Asosiy funksiya: Tozalash vositasi qadoqlash dizayni

muallif: Izabela Jurczyk

Mijoz: Bethru

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#140558 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Bethru Asosiy funksiya: Tozalash vositasi qadoqlash dizayni haqida

Kitob matni: Bethru — qattiq tabletkalar va qayta ishlatiladigan purkagich shishasiga asoslangan maishiy tozalash vositalari to'plami uchun qadoqlash dizayni. Tabletkalar 93 foiz tabiiy ingredientlardan tayyorlangan bo'lib, vegan, hayvonlarga zulm qilmasdan ishlab chiqarilgan va mikroplastiksiz. Har bir tabletka jo'mrak suvida eriydi va 300 millilitr tozalovchi suyuqlik hosil qiladi. Purkagich shisha bir marta sotib olinadi va ko'p marta qayta ishlatiladi, bu esa plastik chiqindilarni kamaytiradi. Tabletkalar qog'ozga o'ralgan, quticha esa qayta ishlanadigan qog'ozdan tayyorlangan. Qadoqning ranglari va shakllari tabiatdan ilhomlangan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Bethru Asosiy funksiya: Tozalash vositasi qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Bethru Asosiy funksiya: Tozalash vositasi qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Bethru Asosiy funksiya: Tozalash vositasi qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
O'lchamlar va qadoqlash: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Teglar: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Ishlab chiqarish texnologiyasi: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Dizayn muammosi: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Tadqiqot: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Ilhom: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Loyiha muddati: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Ish jarayoni: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Jamoa a'zolari: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Rasm mualliflari: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design