Jin Zhang tomonidan Tsingtao 9 Degrees Pivo Qadoqlash

Jin Zhang tomonidan yaratilgan Tsingtao 9 Degrees Pivo Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2023

Tsingtao 9 Degrees Pivo Qadoqlash

muallif: Jin Zhang

Mijoz: Tsingtao Beer

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#144952 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tsingtao 9 Degrees Pivo Qadoqlash haqida

Tsingtao pivosi Xitoyning eng mashhur pivo brendlaridan biridir. Brendni ta'kidlash asosida brend tomoni har bir viloyatning mahalliy xususiyatlarini ko'rsatishi kerak. Dizayner Xubeyning eng vakili "Yellow Crane Tower" mahalliy xususiyatlarni ko'rsatish. Bundan tashqari, Xiangyun, Crane va darboğaz "Feniks tukli" (Hubei Feniksni juda yaxshi ko'radi) butun rasmni yanada moslashuvchan qiladi; Shu bilan birga, sotishni samarali rag'batlantirish uchun mahsulotning eng katta savdo nuqtasi bo'lgan "9 daraja"ni ta'kidlang.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Tsingtao 9 Degrees Pivo Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Tsingtao 9 Degrees Pivo Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Tsingtao 9 Degrees Pivo Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
O'lchamlar va qadoqlash: Width 65mm x Depth 65mm x Height 265mm
Teglar: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Ishlab chiqarish texnologiyasi: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Dizayn muammosi: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Tadqiqot: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Ilhom: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Loyiha muddati: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Ish jarayoni: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patentlar: Intellectual property/patents/copyrights owned by Tsingtao Brewery