Atsushi Morita tomonidan Heralbony Qadoqlash

Atsushi Morita tomonidan yaratilgan Heralbony Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2023

Heralbony Qadoqlash

muallif: Atsushi Morita

Mijoz: Paper Parade Inc.

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#145156 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Heralbony Qadoqlash haqida

Heralbony — nogironligi bo'lgan rassomlarning san'at asarlarini moda va interyer dizayniga tatbiq etuvchi art-life brendi uchun yaratilgan qadoqlash seriyasidir. Mijozlar qo'l tekkizadigan barcha qadoqlash va brending vositalari uchun 9000 dan ortiq qog'oz turlari orasidan tanlangan yagona ko'k qog'oz ishlatiladi. Ko'k rang — Butunjahon autizm kunining ramziy rangidir. Tanlangan qog'oz qalin bo'lib, hunarmandchilikka xos teksturaga ega. Faqat folgali bosma (zarhal bosish) qo'llaniladi, u bitta joyda va bitta o'lchamda amalga oshiriladi, bu esa rangli namuna tekshiruvi bosqichini olib tashlaydi va xarajatlarni past darajada ushlab turadi. Assortiment mahsulot qutilari, sovg'a qutilari va xarid xaltalarini o'z ichiga oladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Heralbony Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Heralbony Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Heralbony Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
O'lchamlar va qadoqlash: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Teglar: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Ishlab chiqarish texnologiyasi: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Dizayn muammosi: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Tadqiqot: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Ilhom: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Loyiha muddati: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Ish jarayoni: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Rasm mualliflari: Photographer Yusuke Tsuchida, 2019 to 2022.