Tiger Pan tomonidan Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni

Tiger Pan tomonidan yaratilgan Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2023

Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni

muallif: Tiger Pan

Mijoz: Luoyang Dukang Wine Group Co., Ltd

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni haqida

Dukang Liquor — xitoy baytszyu ichimligi uchun yaratilgan qadoqlash dizayni. Shisha yuqoridan pastgacha tarixiy harbiy strateg va shoir Sao Saoning mavhum siluetini hosil qiladigan shaklda ishlangan bo'lib, brendning nomi aynan uning she'riyatidan olingan. Qopqoq Xan sulolasidan keyingi davr amaldorlarining bosh kiyimini eslatadi, shisha tanasi esa xalat kabi o'yib ishlangan bo'lib, bu ayni paytda qo'lda mustahkam ushlab turish imkonini ham beradi. Shunga o'xshash brendlarda keng tarqalgan keramika o'rniga shisha materiali qo'llanilgan, buning natijasida sirt yaltiroqlik va o'ziga xos fakturaga ega bo'ladi. Tashqi quti qadimiy poytaxt Luoyang shahrining vektor tasviri bilan bezatilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Dukang Liquor Spirtli ichimlik shishasi qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
O'lchamlar va qadoqlash: Bottle size: 294mm x 88mm
Teglar: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Ishlab chiqarish texnologiyasi: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Dizayn muammosi: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Tadqiqot: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Ilhom: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Loyiha muddati: The project lasts 4 month, designed in Shenzhen.
Ish jarayoni: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patentlar: Tiger Pan
Jamoa a'zolari: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Rasm mualliflari: Tiger Pan