E2W Studio tomonidan Momenten Ichimlik qadoqlash dizayni

E2W Studio tomonidan yaratilgan Momenten Ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2023

Momenten Ichimlik qadoqlash dizayni

muallif: E2W Studio

Mijoz: E2W Studio

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

12,955

Tasdiqlangan mukofot g'olibi

#146150 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Momenten Ichimlik qadoqlash dizayni haqida

Momenten — ingichka bankalarda sotiladigan shakarsiz shampan sharob uchun mo'ljallangan qadoqlash dizaynidir. Brend nomi ichish uchun to'g'ri lahzani, ya'ni na erta, na kech bo'lgan vaqtni anglatadi. Vizual identifikatsiya "bubble monsters" (pufakcha maxluqlari) deb nomlangan personajlar asosida qurilgan bo'lib, ular tinish belgilaridan hosil bo'lgan kichik yuz shaklidan ilhomlangan. Har bir maxluq shakli o'ziga xos ta'mni ifodalaydi — yumshoqroq ta'mlar uchun dumaloqroq shakllar, achchiqroq ta'mlar uchun esa o'tkirroq shakllar qo'llanilgan, bu esa xaridorlarga o'zlari yoqtirgan ta'mni topishda yordam beradi. KAI nomli diffuziya (qo'shimcha) liniyasi xuddi shu erkin va o'yinqaroq yondashuvni davom ettiradi. Dizayn 2021-yilda yakunlangan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Momenten Ichimlik qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Momenten Ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Momenten Ichimlik qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
O'lchamlar va qadoqlash: Depth 180mm x Height 140mm
Teglar: Wonderful, Vogue, Party, Happy, Open-Minded
Ishlab chiqarish texnologiyasi: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Dizayn muammosi: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Tadqiqot: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Ilhom: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Loyiha muddati: The project was completed in 2021.
Ish jarayoni: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Rasm mualliflari: N/A