Tai Yuan Chiou and Chien Chun Feng tomonidan Ride on the Right Track Ijtimoiy tarmoqlar kampaniyasi

Tai Yuan Chiou and Chien Chun Feng tomonidan yaratilgan Ride on the Right Track Ijtimoiy tarmoqlar kampaniyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2023

Ride on the Right Track Ijtimoiy tarmoqlar kampaniyasi

muallif: Tai Yuan Chiou and Chien Chun Feng

Mijoz: Momentum Bikes

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#149139 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Ride on the Right Track Ijtimoiy tarmoqlar kampaniyasi haqida

"To'g'ri yo'ldan bor" — bu velosiped brendi uchun barqaror kundalik odatlarni targ'ib qilish maqsadida yaratilgan ijtimoiy tarmoqlar kampaniyasi. Kampaniyada organik illyustratsiyalar, yashil rang palitrasi, o'simliklardan ilhomlangan tasvirlar va do'stona xabarlar orqali barqarorlik mavzusi yengil va yaqin qilib taqdim etiladi. Kontent tarkibiga qiziqarli infografik faktlar, Instagram va Facebook uchun "story" stikerlari, jonli translyatsiya tadbiri hamda ijtimoiy tarmoq filtri kiradi. Kichik va oddiy harakatlar orqali ekologik toza transport usullari va shahar dehqonchiligi rag'batlantiriladi. Maqsad — har kunlik tanlovlardan shakllangan jamoaviy ta'sirga erishishdir.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Ride on the Right Track Ijtimoiy tarmoqlar kampaniyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Ride on the Right Track Ijtimoiy tarmoqlar kampaniyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Ride on the Right Track Ijtimoiy tarmoqlar kampaniyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
O'lchamlar va qadoqlash: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Teglar: Social Media Campaign, Illustration Design, Eco-friendly, Green
Ishlab chiqarish texnologiyasi: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Dizayn muammosi: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Tadqiqot: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Ilhom: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Loyiha muddati: The project started in April and ended in May 2022 in North America and Europe.
Ish jarayoni: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patentlar: Copyrights belong to Momentum Bike, 2023.
Jamoa a'zolari: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Rasm mualliflari: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak