PepsiCo Design and Innovation tomonidan Lay's More Belgian Really Impossible Oziq-ovqat qadoqlash

PepsiCo Design and Innovation tomonidan yaratilgan Lay's More Belgian Really Impossible Oziq-ovqat qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2023

Lay's More Belgian Really Impossible Oziq-ovqat qadoqlash

muallif: PepsiCo Design and Innovation

Mijoz: PepsiCo Design & Innovation

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Lay's More Belgian Really Impossible Oziq-ovqat qadoqlash haqida

Lay's More Belgian Really Impossible — Belgiyada sotiladigan kartoshka chipslari uchun cheklangan nashrdagi qadoqlash dizayni. Ushbu qadoqlash Brussels Ketjep bilan hamkorlikda ishlab chiqilgan ikkita yangi mahalliy ta'mni taqdim etadi. Belgiyalik iste'molchilar kuchli mahalliy xarakterga ega dizayn konseptsiyalarini taqdim etishga taklif qilindi va eng ko'p ovoz olgan ikkita konseptsiya qadoqlarda aks ettirilib, mualliflari ko'rsatildi. Ushbu yondashuv mahalliy brendlar dolzarb ta'mlar va da'volarni taklif etadigan gazak bozoriga javob sifatida ishlab chiqilgan. Dizayn Lay's brendining hozirgi xaridorlarini saqlab qolish va yangilarini jalb qilishni maqsad qiladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Lay's More Belgian Really Impossible Oziq-ovqat qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Lay's More Belgian Really Impossible Oziq-ovqat qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Lay's More Belgian Really Impossible Oziq-ovqat qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Ilhom: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

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