Giovanni Murgia tomonidan yaratilgan Pinna Olive Oils Teglar — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.
BronzaQadoqlash· 2023
Pinna Olive Oils Teglar
muallif: Giovanni Murgia
Mijoz: Fratelli Pinna
Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#150744 uchun mukofot holatini tasdiqlashDizayn
Pinna Olive Oils Teglar haqida
Ushbu zaytun moyi idishlari dizayni minimal va toza ko'rinishga ega bo'lib, faqat shishaning oq rangi va yorliqdagi elementlarning tanlangan ranglari o'rtasidagi yuqori kontrast bilan tavsiflanadi. Loyiha Fratelli Pinnaning qarashlarini, innovatsiya qadriyatlari o'rtasidagi muvozanatni, erga ildiz otishning ahamiyatini etkazish uchun zamonaviy, minimal va jozibali dizaynni yaratishga qaratilgan. Bu ajralmas kombinatsiya Sardiniyalik dizayner va rassom Eugenio Tavolara ishidan ilhomlangan vizual metafora orqali etkaziladi.
Tan olinish
A' Design Award Bronza Mukofoti haqida
Pinna Olive Oils Teglar A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Pinna Olive Oils Teglar yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Pinna Olive Oils Teglar ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
- O'lchamlar va qadoqlash
- Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color. - Teglar
- oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
- Ishlab chiqarish texnologiyasi
- The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
- Dizayn muammosi
- The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
- Tadqiqot
- The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
- Ilhom
- Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
- Loyiha muddati
- The project started in Sassari in October 2022 and finished in Sassari in February 2023.
- Ish jarayoni
- The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
- Jamoa a'zolari
- Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini - Rasm mualliflari
- Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023
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