Elena Gamalova tomonidan Odaya Home Qadoqlash

Elena Gamalova tomonidan yaratilgan Odaya Home Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2023

Odaya Home Qadoqlash

muallif: Elena Gamalova

Mijoz: ODAYA Home

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#151176 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Odaya Home Qadoqlash haqida

Odaya Home qadoqlash qo'lda tikilgan dantelning mahoratini va bezaklarning ramziy qiymatini aks ettirish uchun kerak edi. Odaya uyining birinchi "G'amxo'rlik va sevgi" to'plamining asosiy elementi bo'lgan tovus figurasi uyning an'anaviy qo'riqchisi hisoblanadi. Qadoqlash dizayni tovus tasvirini dantel yasashning o'zini eslab, yupqa oltin tuklar to'riga aylantirdi. Tovar hikoyasi sovg'a qutisi qopqog'ining ichki qismida tasvirlangan bo'lsa, brendning "Sen tegishlisan va bu uy, Odaya Home" degan shiori tushirilgan nozik to'qima qog'oz; ichidagi nozik paxta saten mato uchun tender o'ramini beradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Odaya Home Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Odaya Home Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Odaya Home Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
O'lchamlar va qadoqlash: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Teglar: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Ishlab chiqarish texnologiyasi: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Dizayn muammosi: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Tadqiqot: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Ilhom: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Loyiha muddati: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Ish jarayoni: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patentlar: Copyrights belong to Elena Gamalova, 2023.
Rasm mualliflari: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home