Andromachi Kakava tomonidan Smoothies Oziq-ovqat Brendingi

Andromachi Kakava tomonidan yaratilgan Smoothies Oziq-ovqat Brendingi — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2024

Smoothies Oziq-ovqat Brendingi

muallif: Andromachi Kakava

Mijoz: ABC Design Communication

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#152745 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Smoothies Oziq-ovqat Brendingi haqida

Doimiy harakatda bo'lgan va vaqt tanqis dunyoda Jean Paul Lab smutilari olti donali qadoqlarda qiziqarli va ajoyib ta'mlar bilan velosipedda sayohat qilish orqali javob beradi. Velosipedchilar erkinlik ramziga aylanadi. Barcha fasllarda ular an'anaviy bo'lmagan tarzda jasurona harakat qilib, hayotlarini zavq bilan to'ldiradigan yo'llarni kashf etadi, xuddi smutilarda yashiringan ta'm kabi. Zavq marshruti bo'ylab Jean Paul Lab ning sehrli ta'mlar olamiga sayohat qilish va o'zini qo'yib yuborish vaqti keldi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Smoothies Oziq-ovqat Brendingi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Smoothies Oziq-ovqat Brendingi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Smoothies Oziq-ovqat Brendingi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
O'lchamlar va qadoqlash: Label: Width 110mm x Height 160mm
Teglar: smoothies, jean paul lab, vintage, packaging
Ishlab chiqarish texnologiyasi: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Dizayn muammosi: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Tadqiqot: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Ilhom: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Loyiha muddati: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Ish jarayoni: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Jamoa a'zolari: George Ziakas
Costas Lakis