Lin Zhang and Chengbin Jiang tomonidan Eidon Avec Pivo qadoqlash

Lin Zhang and Chengbin Jiang tomonidan yaratilgan Eidon Avec Pivo qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2024

Eidon Avec Pivo qadoqlash

muallif: Lin Zhang and Chengbin Jiang

Mijoz: China Qingdao Eidon Avec Beer Ltd.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#153437 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Eidon Avec Pivo qadoqlash haqida

Eidon Avec — to'rtta hunarmandchilik pivosidan iborat degustatsiya seriyasi uchun yaratilgan sovg'a qutisi to'plami. To'plamda har biri 250 millimetr balandlikdagi to'rtta alyuminiy shisha joylashgan bo'lib, ular uzunligi 420 millimetr, balandligi 270 millimetr va chuqurligi 130 millimetrni tashkil etuvchi tashqi quti ichida saqlanadi. Har bir pivo uchun bittadan bo'lgan holda, to'rtta original illustratsiya qo'lda chizilgan va raqamli tarzda ishlangan. San'at asarlari Yevropa afsonalari va pivo tayyorlash san'atidan ilhomlangan mifologik hikoyani o'zida mujassam etadi. Shishaning katta o'lchami yorqin tasvirlar uchun keng joy yaratadi. To'plam, shuningdek, bayramlar davomida sovg'a qilish uchun ham juda mos keladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Eidon Avec Pivo qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Eidon Avec Pivo qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Eidon Avec Pivo qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
O'lchamlar va qadoqlash: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Teglar: Craft beer design，China design，illustration design
Ishlab chiqarish texnologiyasi: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Dizayn muammosi: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Tadqiqot: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Ilhom: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Loyiha muddati: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Jamoa a'zolari: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng