Output tomonidan Vivo X Series Tashqi reklama inshooti

Output tomonidan yaratilgan Vivo X Series Tashqi reklama inshooti — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2024

Vivo X Series Tashqi reklama inshooti

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Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Vivo X Series Tashqi reklama inshooti haqida

Vivo X Series — Shanxaydagi Shimoliy Bund hududida taqdim etilgan tashqi reklama inshootidir. Inshoot ikkita mobil telefonni 1:1 masshtabda qayta yaratib, balandligi 8 metrgacha va uzunligi deyarli 12 metrga yetadigan buklanadigan ulkan ekranni hosil qiladi. Yuqori aniqlikdagi LED ekranlar, egilgan LED ekranlar va turli sirt teksturalariga ega reklama materiallari haqiqiy qurilmalarning ko'rinishi va pardozlanishiga mos keladi. Radar orqali kuzatish, tana harakatlarini aniqlash va yalang'och ko'z bilan ko'riladigan 3D texnologiyasi odamlarga raqamli kontent bilan o'zaro aloqada bo'lish imkonini beradi. Har bir ekran bitta telefon modelining asosiy rang sxemasiga amal qiladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Vivo X Series Tashqi reklama inshooti A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Vivo X Series Tashqi reklama inshooti ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Vivo X Series Tashqi reklama inshooti ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
O'lchamlar va qadoqlash: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Teglar: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Ishlab chiqarish texnologiyasi: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Dizayn muammosi: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Tadqiqot: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Ilhom: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Loyiha muddati: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Ish jarayoni: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Rasm mualliflari: Secrecy