Xiao Ma Song Strategic Consulting tomonidan Wow Long Rice Crust Asosiy Funktsiya: Gazak Qadoqlash

Xiao Ma Song Strategic Consulting tomonidan yaratilgan Wow Long Rice Crust Asosiy Funktsiya: Gazak Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2024

Wow Long Rice Crust Asosiy Funktsiya: Gazak Qadoqlash

muallif: Xiao Ma Song Strategic Consulting

Mijoz: Xiao Ma Song Strategic Consulting Co., Ltd

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

14,758

Tasdiqlangan mukofot g'olibi

#154451 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Wow Long Rice Crust Asosiy Funktsiya: Gazak Qadoqlash haqida

Kitob Matni: Wow Long Long Rice Crust — an'anaviy xitoy guruch qatiqi gazagi uchun mo'ljallangan qadoqlash dizaynidir. Dizayn ushbu gazak toifasidagi mahsulotlarning bir xilligi va eskirgan brend imijiga javob sifatida yaratilgan. Qadoqda xitoy tarixiy shaxsi Chjuge Lyan tasvirlangan bo'lib, uning taxallusi brend nomiga ilhom bergan va u hazilomuz komiks uslubida chizilgan. Yuzdagi bo'rttirilgan ifoda va "Wow" so'zi gazakning cho'ziluvchan teksturasiga ishora qiladi. "Wo Long" brend nomi "Wow Long"ga yangilandi. Yosh iste'molchilarni jalb qilish uchun rasmli hikoyalar va mahsulot suratlari birlashtirilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Wow Long Rice Crust Asosiy Funktsiya: Gazak Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Wow Long Rice Crust Asosiy Funktsiya: Gazak Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Wow Long Rice Crust Asosiy Funktsiya: Gazak Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
O'lchamlar va qadoqlash: 220mmX50mmX320mm
Teglar: Chinese,Wowlong,Rice,Crust
Ishlab chiqarish texnologiyasi: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Dizayn muammosi: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Tadqiqot: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Ilhom: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Loyiha muddati: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Ish jarayoni: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Jamoa a'zolari: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Rasm mualliflari: Illustrator :Wang Dianhe