Tao Ran tomonidan Dragon Year Gift Choy qadoqlash dizayni

Tao Ran tomonidan yaratilgan Dragon Year Gift Choy qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2024

Dragon Year Gift Choy qadoqlash dizayni

muallif: Tao Ran

Mijoz: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

12,076

Tasdiqlangan mukofot g'olibi

#157666 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Dragon Year Gift Choy qadoqlash dizayni haqida

Ajdaho Yili Sovg'asi — Pu'er choyi uchun qadoqlash dizayni bo'lib, Xitoy Bahor bayrami uchun sovg'a sifatida yaratilgan. Dizayn qadimgi xitoy mifologiyasidagi xayrli hayvon bo'lgan ajdahodan hamda Pu'er choyi kelib chiqqan tog'li Yunnan mintaqasidan ilhomlangan. Kalligrafiya va siyoh rasm texnikasida qo'lda chizilgan ajdaho tasviri grafik dastur yordamida yaratilgan sodda ajdaho ramzi bilan uyg'unlashtirilgan. Tashqi qadoqning vazmin uslubi ichki qadoqning jasur siyoh uslubiga tazod hosil qiladi. Mahalliy etnik jamoalar tomonidan qo'lda tayyorlangan paxta qog'ozi trafaret usulida bosilgan bo'lib, natijada har bir nusxa o'ziga xos va takrorlanmasdir.

Tan olinish

A' Design Award Temir Mukofoti haqida

Dragon Year Gift Choy qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Dragon Year Gift Choy qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Dragon Year Gift Choy qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
O'lchamlar va qadoqlash: 200mm x 200mm x 4mm
Teglar: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Ishlab chiqarish texnologiyasi: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Dizayn muammosi: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Tadqiqot: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Ilhom: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Loyiha muddati: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Ish jarayoni: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patentlar: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd