Misteli Creative Agency tomonidan Ave Natur Ichimlik kartoni qadoqlash

Misteli Creative Agency tomonidan yaratilgan Ave Natur Ichimlik kartoni qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2024

Ave Natur Ichimlik kartoni qadoqlash

muallif: Misteli Creative Agency

Mijoz: Misteli Creative Agency

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

15,221

Tasdiqlangan mukofot g'olibi

#159247 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Ave Natur Ichimlik kartoni qadoqlash haqida

Ave Natur — sut mahsulotlariga muqobil bo'lgan jo'xori (oat) asosidagi mahsulotlar assortimenti uchun yaratilgan qadoqlash dizaynidir. Assortimentga ko'pik hosil qilish, pishirish va barista uchun mo'ljallangan jo'xori ichimliklari, shokolad ta'mli jo'xori ichimligi va smuzilar kiradi. Yirik rang bloklari va Skandinaviya uslubidagi naqshlar brendning Finlandiyaga tegishli ekanligini ifodalaydi va xaridorlarga har bir mahsulotni bir-biridan ajratib olishga yordam beradi. Kartonlar asosan sertifikatlangan o'rmonlardan olingan qog'oz kartondan tayyorlangan va qayta ishlanishi mumkin. Shakarqamishdan tayyorlangan o'simlik asosidagi qopqoqlar qo'llanilgan. Fleksografik bosma usuli qo'llanilgan. Qadoqlash hajmlari bir litr va 250 millilitrni tashkil qiladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Ave Natur Ichimlik kartoni qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Ave Natur Ichimlik kartoni qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Ave Natur Ichimlik kartoni qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
O'lchamlar va qadoqlash: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Teglar: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Ishlab chiqarish texnologiyasi: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Dizayn muammosi: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Tadqiqot: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Ilhom: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Loyiha muddati: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Ish jarayoni: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Jamoa a'zolari: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Rasm mualliflari: Misteli Creative Agency