Daniel da Hora tomonidan Cats in a Box Kommunikatsiya Dizayni

Daniel da Hora tomonidan yaratilgan Cats in a Box Kommunikatsiya Dizayni — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirReklama· 2024

Cats in a Box Kommunikatsiya Dizayni

muallif: Daniel da Hora

Mijoz: Adote Um Gatinho

Reklama toifasida A' Design Award Temir Mukofoti g'olibi

46,961

Tasdiqlangan mukofot g'olibi

#161093 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Cats in a Box Kommunikatsiya Dizayni haqida

Dizayn jamoasi kampaniyasi COVID-19 afsonalarini inkor etish va mushuk asrab olishni targ'ib qilish maqsadida jasur illustratsiyalarni quvnoq muhit bilan mohirona uyg'unlashtirdi. Tadqiqotga asoslangan holda, u noto'g'ri tushunchalarni fosh etib, ta'sirli xabarlar va mahsulot liniyasini ishlab chiqishga olib keldi. Jonli marketing yondashuvi va muvaffaqiyatli xayriya bazari orqali kampaniya nafaqat mablag' yig'di, balki ijtimoiy e'tiqodlarga qarshi chiqib, yanada xabardor va mehr-shafqatli jamiyatni shakllantirdi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Cats in a Box Kommunikatsiya Dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Cats in a Box Kommunikatsiya Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Cats in a Box Kommunikatsiya Dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
O'lchamlar va qadoqlash: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Teglar: Cat, Pets, Adoption, Illustration, Color
Ishlab chiqarish texnologiyasi: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Dizayn muammosi: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Tadqiqot: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Ilhom: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Loyiha muddati: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Jamoa a'zolari: Daniel da Hora
Rasm mualliflari: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.