China Resources Snow Breweries tomonidan West Lake Beer Pivo qadoqlash dizayni

China Resources Snow Breweries tomonidan yaratilgan West Lake Beer Pivo qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2025

West Lake Beer Pivo qadoqlash dizayni

muallif: China Resources Snow Breweries

Mijoz: China Resources Snow Breweries

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

West Lake Beer Pivo qadoqlash dizayni haqida

West Lake Beer — shishadagi pivo uchun qadoqlash dizayni. Dizayn Xanchjoudagi Gʻarbiy koʻl manzaralaridan ilhomlangan boʻlib, Singan koʻprik hamda Oyni aks ettiruvchi uch hovuz kabi manzaralarni mavhum vizual belgilar sifatida talqin etadi. Tipografiyada muhr yozuvi uslubi Sun sulolasi xattotlik uslubi bilan uygʻunlashtirilgan. Tashqi quti oltin bosma (zar bosish) va silliq taktil sifat beruvchi mat plyonka bilan pardozlangan. Shisha idish yuqori sifatli yashil shishadan tayyorlangan boʻlib, u ultrabinafsha nurlarni cheklaydi va pivoning taʼmini saqlashga yordam beradi. Shishada tasvirlangan tosh minoralar har bir taʼmning kuchlilik darajasini bildiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

West Lake Beer Pivo qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. West Lake Beer Pivo qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. West Lake Beer Pivo qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
O'lchamlar va qadoqlash: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Teglar: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Ishlab chiqarish texnologiyasi: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Dizayn muammosi: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Tadqiqot: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Ilhom: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Loyiha muddati: The project was designed and developed in December 2022 in Beijing.
Ish jarayoni: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Jamoa a'zolari: Qiguang Li, Celine Zhou, Xiaowei He