Eugene Wysota and Helen Trophimova tomonidan Fabrika Coffee Asosiy vazifa: Qadoqlash

Eugene Wysota and Helen Trophimova tomonidan yaratilgan Fabrika Coffee Asosiy vazifa: Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2025

Fabrika Coffee Asosiy vazifa: Qadoqlash

muallif: Eugene Wysota and Helen Trophimova

Mijoz: Shokoladnitsa

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#164694 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Fabrika Coffee Asosiy vazifa: Qadoqlash haqida

Qadoqlashning ajralib turuvchi xususiyati logotipdagi qahva tegirmoni pichoqlari shaklida kesilgan oynachadir. Ushbu dizayn elementi qahva donalarini ko'rsatishga imkon beradi, mahsulotning tabiiy sifatini ta'kidlovchi o'ziga xos vizual effekt yaratadi. Sinchkovlik bilan tanlangan rang palitrasi qahva aralashmalarini bir-biridan farqlaydi va qadoqlashning javondagi jozibadorligini oshiradi. Matn joylashuvi qovurish darajasi, ta'm xususiyatlari va kelib chiqishi haqida aniq va lo'nda ma'lumot berish uchun mo'ljallangan bo'lib, barchasi toza va minimalistik estetikani saqlab qoladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Fabrika Coffee Asosiy vazifa: Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Fabrika Coffee Asosiy vazifa: Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Fabrika Coffee Asosiy vazifa: Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
O'lchamlar va qadoqlash: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Teglar: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Ishlab chiqarish texnologiyasi: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Dizayn muammosi: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Tadqiqot: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Ilhom: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Loyiha muddati: The project started in January 2022 in Moscow and was completed in May 2022
Ish jarayoni: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patentlar: Trademark by Shokoladnitsa LLC.
Jamoa a'zolari: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Rasm mualliflari: mockups by Creatsy