Yiqi Tang and Zona Yuechen Guan tomonidan Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni

Yiqi Tang and Zona Yuechen Guan tomonidan yaratilgan Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2025

Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni

muallif: Yiqi Tang and Zona Yuechen Guan

Mijoz: Brown Brothers

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#164761 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni haqida

Kitob matni: Brown Brothers Limited Edition — bu mevali sharbatli, gazlangan moskato vinosi uchun mo'ljallangan qadoqlash dizaynidir. Ushbu seriya tong, alkonlik (shom) va yarim tunni ifodalovchi uchta variantni o'z ichiga oladi. Har bir variantga xushbo'y siyoh qo'llanilgan bo'lib, tanlangan lahzaga mos hid taratadi. Yorqin ranglar va jonli naqshlar tropik yozgi ziyofat va uchrashuv g'oyasini eslatadi. Shisha standart 750 ml hajmga ega bo'lib, qayta ishlanadigan shishadan tayyorlangan va bardoshli, yuqori sifatli grafik bilan bosilgan. Maqsad — qadoqlashni ham ko'rish, ham hidlash nuqtai nazaridan jozibador qilish edi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
O'lchamlar va qadoqlash: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Teglar: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Ishlab chiqarish texnologiyasi: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Dizayn muammosi: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Tadqiqot: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Ilhom: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Loyiha muddati: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Ish jarayoni: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Jamoa a'zolari: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Rasm mualliflari: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.