Xiang Li tomonidan Miniso Land Chakana savdo

Xiang Li tomonidan yaratilgan Miniso Land Chakana savdo — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2025 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinInterer· 2025

Miniso Land Chakana savdo

muallif: Xiang Li

Interer toifasida A' Design Award Oltin Mukofoti g'olibi

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Miniso Land Chakana savdo haqida

Uch qavatli Miniso Land makonida oltita asosiy zona va turli IP dunyolaridan yetmishdan ortiq turdagi hamkorlikdagi mahsulotlar mavjud. Dizayner turli xil tematik zonalarni tashkil etish orqali toifa xilma-xilligi va makonden foydalanish samaradorligini uyg'unlikka erishadi, bu esa an'anaviy takrorlanuvchi xarid tajribasi olib kelishi mumkin bo'lgan zerikarlilikdan qochishga yordam beradi. Pushti pufakchalarda bo'lgandek tuyuladigan sirli quti zonasidan tortib, montaj vizual effektiga ega keng qamrovli zonaga, tabiatning turli hislarini aks ettiruvchi uy hayvonlari va atir zonalariga, hamda ertak dunyosiga kirgandek tuyuladigan plyush zonagacha.

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A' Design Award Oltin Mukofoti haqida

Miniso Land Chakana savdo A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Miniso Land Chakana savdo misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Miniso Land Chakana savdo kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Teglar: interior retail
Dizayn muammosi: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Ilhom: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Loyiha muddati: Shanghai, China
Rasm mualliflari: Photograph丨SFAP

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