Kazuo Fukushima and Haruka Takeuchi tomonidan Snack Qadoqlash

Kazuo Fukushima and Haruka Takeuchi tomonidan yaratilgan Snack Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2025

Snack Qadoqlash

muallif: Kazuo Fukushima and Haruka Takeuchi

Mijoz: Dali Foods

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

15,837

Tasdiqlangan mukofot g'olibi

#168316 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Snack Qadoqlash haqida

Gazak qadoqlashining rebrendigi nufuzli Xitoy gazak brendi Haochidian'ning vizual identifikatsiyasini yangilaydi. Dizayn zamonaviy va o'yinchoq yondashuvni, qalin shriftni, quvonchni ifodalovchi tabassum belgisini hamda xırıllagan teksturani ko'rsatuvchi suzayotgan vizual elementlarni ta'kidlaydi. Noyob rang palitalari har bir ta'mni oson aniqlash va javonda jozibadorlik uchun ajratib turadi. Relefli detallar va spot UV bosma tegib seziladigan, yuqori sifatli his berish orqali iste'molchilarni jalb qilishni kuchaytiradi. An'ana va zamonaviylikni muvozanatlab, qadoqlash sodiq hamda yosh iste'molchilarning ikkalasiga ham yoqadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Snack Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Snack Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Snack Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
O'lchamlar va qadoqlash: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Teglar: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Ishlab chiqarish texnologiyasi: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Dizayn muammosi: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Tadqiqot: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Ilhom: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Loyiha muddati: The project started in May 2022 and finished in January 2023 in Shanghai.
Ish jarayoni: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentlar: Copyrights belong to Dali Foods
Jamoa a'zolari: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Rasm mualliflari: Photographer: Zhu Jie