Mohsen Koofiani tomonidan Daity Mevali Muzqaymoq

Mohsen Koofiani tomonidan yaratilgan Daity Mevali Muzqaymoq — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2025

Daity Mevali Muzqaymoq

muallif: Mohsen Koofiani

Mijoz: Zarrin Ghazal Co. - DAITY Ice cream

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

13,599

Tasdiqlangan mukofot g'olibi

#170509 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Daity Mevali Muzqaymoq haqida

Dizayn zamonaviy va jonli pop-art uslubida yaratilgan. Yozga xos yorqin ranglarning yirik va o'qilishi oson tipografiya bilan birlashtirilishi ushbu dizaynning asosiy xususiyati bo'lib, tomoshabinlarga tez ma'lumot yetkazishni ta'minlaydi. Tanlangan ranglar mahsulot ta'mlariga asoslangan bo'lib, bolalar uchun vizual jozibadorlik, o'smirlar uchun qiziqarli tuyg'u yaratadi va kattalar uchun sifat va salomatlikni bildiradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Daity Mevali Muzqaymoq A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Daity Mevali Muzqaymoq yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Daity Mevali Muzqaymoq ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
O'lchamlar va qadoqlash: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Teglar: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Ishlab chiqarish texnologiyasi: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Dizayn muammosi: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Tadqiqot: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Ilhom: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Loyiha muddati: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Ish jarayoni: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Rasm mualliflari: Creator and design Mohsen Koofiani