Liandong Zhang and Xueqian Zhang tomonidan Su Jiu Dong Po Alkogolli ichimliklar uchun qadoqlash

Liandong Zhang and Xueqian Zhang tomonidan yaratilgan Su Jiu Dong Po Alkogolli ichimliklar uchun qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2025

Su Jiu Dong Po Alkogolli ichimliklar uchun qadoqlash

muallif: Liandong Zhang and Xueqian Zhang

Mijoz: Jiangsu Shuanggou Distillery Co., Ltd

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

13,521

Tasdiqlangan mukofot g'olibi

#170849 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Su Jiu Dong Po Alkogolli ichimliklar uchun qadoqlash haqida

Su Jiu Dong Po — shoir Su Shining hayoti va she'riyatidan ilhomlangan to'rtta likyor shishasidan iborat to'plam. Har bir shisha shoir hayotining bir bosqichini — quvnoq yoshlikdan tortib erkin ruhli keksalik davrigacha — ifodalaydi. Shishalar shisha-kristall oq materialdan tayyorlangan bo'lib, Song sulolasi farforini eslatuvchi, torayib ketgan og'zi va to'lqinsimon gavdasi bilan ajralib turadigan "meyping" olxo'ri vazasi shakliga ergashadi. Tashqi sirti relyefli o'yma naqsh bilan bezatilgan bo'lib, uning zichligi zichdan siyrakka o'tishi orqali daryo oqimini eslatadi. She'riy obrazlar shu tariqa vizual va taktil tajribaga aylantirilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Su Jiu Dong Po Alkogolli ichimliklar uchun qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Su Jiu Dong Po Alkogolli ichimliklar uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Su Jiu Dong Po Alkogolli ichimliklar uchun qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
O'lchamlar va qadoqlash: 300mmX120mmX420mm
Teglar: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Ishlab chiqarish texnologiyasi: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Dizayn muammosi: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Tadqiqot: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Ilhom: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Loyiha muddati: 2024.5-2025.1 Nanjing, Jiangsu province
Ish jarayoni: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Jamoa a'zolari: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Rasm mualliflari: Jiangsu Shuanggou Distillery Co., Ltd